Delta, Canada – SEI Industries Ltd. announces the retirement of a dedicated and long-term sales distributor in Australia. Kevin Gosling of Gosling & Associates was SEI’s exclusive sales representative in Australia for more than 20 years. GAAM Emergency Products is the new Australian distributor for SEI’s aerial firefighting Bambi Bucket including the prescribed burning and controlled burn Fire Ignition Product lines.

“Kevin’s commitment to providing our customers in Australia with all their aerial fire suppression and fire ignition needs combined with the product support and customer service is no easy task,” says Shawn Bethel, SEI’s Firefighting Division Manager. “Kevin’s hard work over the past 20 years is very much appreciated and SEI would like to publicly thank Kevin for all his efforts.”

GAAM has also been a distributor for SEI for more than 20 years for the FireflexTM product line and SEI is pleased to now have GAAM representing all product lines in its continued support of emergency and disaster relief efforts in Australia. For more information on GAAM distribution and sales of SEI products throughout Australia, please contact Rodney Woodford, GAAM Product Sales Manager, email: Tel: 03 9464 8400.

View SEI’s newest products when it exhibits at the upcoming Australasian Fire Authority Council (AFAC) exhibition in Sydney, Australia, August 29-31, 2011. Come see us at booth #74! Or visit GAAM at booth # 73 & 77. For further information regarding the Bambi Bucket and Dragon Fire Ignition Product lines, please visit: or

International Toll free @ 1 866 43 BAMBI or Canada @ 1 604 946 3131

SEI Industries Ltd. is an ISO:9001:2008 certified Canadian company specializing in the manufacture of innovative industrial fabric solutions for firefighting and remote site fuel and water storage. With exports to 110 countries to date, SEI Industries is well known for providing more than 50 unique products to military, firefighting, mineral exploration and disaster relief operations world wide. The famous Bambi Bucket® continues to be used by firefighting agencies worldwide since 1982 and has become synonymous with aerial firefighting. SEI also manufactures ground and aerial fire ignition equipment offering innovative tools with the Dragon® Fire Ignition product line to the prescribed fire and land management industry. SEI Industries Ltd. is proud to offer our customers innovative, well-engineered and reliable products while providing excellent product support and customer service. Check us out on YouTube, Dragon Fire Ignition Blog and Twitter.