SEI Industries Ltd., manufacturer of the Bambi Bucket®, is pleased to welcome Michel Landry to its sales team as an outside technical sales representative for Bambi Bucket and Dragon Fire Ignition products. Michel will be transitioning with Aaron Tweedy over the next few months to become the main Canadian representative while Aaron concentrates on Bambi Bucket and Dragon Fire Ignition sales and support in the eastern US market.

Michel comes to SEI with 21 years of experience as a helicopter pilot during which he flew countless missions using the Bambi Bucket across Canada and Australia. Michel has worked for several helicopter companies, frequently in a firefighting role and has primarily flown medium helicopters with companies such as Wildcat, Yellowhead and Helicopter Transport Services.

Michel comes to us with a wide range of knowledge of the Canadian helicopter industry, the people and the Bambi Bucket product itself, so we are very pleased to welcome Michel to our team.” says Shawn Bethel, Firefighting Division manager, SEI Industries Ltd. Michel’s first language is French, something that SEI hopes will help provide better product support and customer service in Quebec where a large helicopter and natural resource industry market exists.

For further information regarding the Bambi Bucket and Dragon Fire Ignition product lines, please visit: or

International Toll free @ 1 866 43 BAMBI or Canada @ 1 604 946 3131


SEI Industries Ltd. is a ISO:9001:2008 certified Canadian manufacturing company well-known in more than 110 countries for its innovative industrial fabric solutions and more than 50 unique products that serve mining, construction, exploration and aviation sectors. Best known for the famous Bambi Bucket®, introduced to aerial firefighting in 1982, SEI continues to be used by firefighting agencies worldwide and has become synonymous with aerial firefighting.